Optimise Your website SEO Content

Rank better on Google with better Search Engine Optimisation (SEO) content practices…

Google & Squarespace work well together… so long as you have strong SEO practices in place.

Find out more about SEO Blog Content for your website

An SEO content assessment looks in detail at the following

To get ‘under the hood’ and check how well your SEO content is working, my comprehensive audit focuses on several key areas to enhance your website's visibility and ranking on search engines:

SEO Content Review:

Looks at all the SEO and page description fields to make sure they’re complete and site-wide descriptions are correctly implemented.
I will scrutinise your blog content in detail, ensuring it reads well without 'keyword stuffing' or unnecessary lists of locations.

Assessing Your Competition:

I’ll look at how the top 3 competitors in your business model are utilising their content for SEO, and let you know how their best practices can be implemented to improve your ranking.
There will always be something you can do better than your nearest rival in terms of content!

Title and Heading Optimization:

Blog titles will be refined to include key phrases.
I’ll verify the appropriate mix of Heading 1, Heading 2, and Paragraph text across your website to maximise SEO effectiveness.

Content Quality and Uniqueness:

I check for and eliminate any repeated text and duplicate content to avoid penalties from search engines.
If anything sounds a bit ‘robot-written’ I’ll run it through a computer-generated text checker to stop any risk of low ranking for non-human content.

Image Optimisation:

All images on your site will be tagged with relevant descriptions and set to the correct resolution for fast loading, as Google cannot read images but can assess their relevance through tags.

Mobile Optimisation:

I’ll see if your site is mobile-friendly
Has effective landing pages and calls to action,
This is important because 60% of UK users, and 58.43% of website users worldwide - browse on mobile devices.

Link Management:

While not as critical as before, I’ll check you’ve got enough inward and outward links to relevant blogs and partners to boost your site’s credibility and relevance.

By focusing on these areas, I can let you know whether your website not only meets - but exceeds SEO best practices.

Your next step will be to fix these issues - leading to better search engine rankings and increased visibility.

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Site Content Audit

Want more visitors to your website?

It’s easy to feel frustrated and overwhelmed when you want more visitors to your site but don't know how to make it happen.

You might see your traffic numbers stagnate or drop - despite your best efforts.

I know - it’s confusing.

Basically, your site content isn’t working.

But why?

Another common worry for small businesses and entrepreneurs is the one about missing out on potential customers or opportunities because your website just isn't performing as well as it could.

Where do you start?

So you might feel like you’re crashing about in the dark, wanting to improve but unsure of the right steps to take to attract and keep more visitors.

Knowing what to do is the key.

The pressure is to DO MORE… but maybe that’s not the answer.

Maybe you need to DO SMARTER. It sounds like a cliche, but it’s true. In other words you need to do less of some things and more of others… but what? And how?

As a Certified Site Content Auditor, I can offer you a project to boost your traffic and your sales…

Jill Harris Design studio site content audit all you need is content that gets noticed

Project Scope

All you need is content that gets noticed online…but first you need to know what you’re doing wrong so you can do less of that.

And more of what does work (and yes, there are actionable steps in your report too).

Here’s a brief summary of what you’ll get:

A Comprehensive Site Content Audit:

Put simply this is a detailed page-by-page review and report aimed at boosting website response.
Focus Areas:

Sales copy, SEO metadata, keyphrase usage, and ease of use to identify opportunities for improved search rankings and increased conversions/sales.

Competitor Review:

Includes a review of competitor websites.

Actionable Steps:

Suggestions about how to get more visitors to your website and convert them into customers.

Dook a free discovery call

Content is King

How do you write great content that turns readers to turn into customers?

If you’re a small business or entrepreneur, getting into the habit of writing online copy properly is one of the most important skills to develop.

Online businesses rely heavily on organic traffic from writing…

… combined with carefully curated SEO.

Here’s a clue: It’s not just a question of pasting something Chatgpt came up with and hoping people will respond… they won’t.

Get your copy of WEB CONTENT MASTERY.

This little book saves you a lot of time…

If you already have a website, you might not have time to rewrite everything.

So, if you’d like to upgrade, update, and SEO optimise your content, I also offer a Website Content Audit and Overhaul.

get the book

Site Content Audit Information

Review Inclusions

A Thorough Website Review

This is an Evaluation of Your Website Against Best Practices…

Using a 21-Point Site Content Audit Checklist and The 5 C’s Content of Web Pages That Work™.

Key Evaluation Criteria:

For your site to function well in the online space, it should be:

a). Clear: Providing helpful, scannable information within a user-friendly structure.

b).Customer-focused: Communicating directly to visitors with solution-oriented messages.

c). Competitive: Utilising relevant SEO keywords and sales copy to stand out from competitors.

d). Conversion-optimised: Guiding visitors towards actions that generate conversions.

e). Consistent: Maintaining a consistent brand voice and SEO approach across all pages.

A Detailed Report

Your detailed report will include the following sections:

Strengths and Opportunities: A comprehensive written document highlighting specific strengths and areas for improvement.
Screen Shots: Visuals of web pages with explanations of current performance and recommendations for improvement.
Search Engine Rankings: Analysis of current Google rankings, competitor comparison, and improvement suggestions.

A Customised Content Strategy:

SEO Traffic and Conversion Boost: A strategic action plan to enhance SEO and site conversions.
Review and Discussion: Collaborative review of the report and development of a content action plan.

Outcome = A Strategic Road Map

The report includes clear guidance for content changes aimed at significantly improving your website performance.

Price

A Jill Harris Design Studio Promise:

As a commercial writer, copywriter, and marketer with over 10 years of experience, I’m also a Certified Site Content Auditor with AWAI.

Assurance

My assurance is that I’ll provide:

site content audit excellence,
quick turnaround, timely communication,
ethical, effective marketing and SEO recommendations.

Price:

SEO Content Audit Review: £297

SEO Content Update without Detailed SEO Content Review: £297

SEO Content Audit & SEO Update Combined: £535.

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Get in touch

Woman and computer. Jill Harris Design Studio blog.

A blog of resources & ideas for Squarespace website owners

After many years as a commercial content and copywriter, I’ve been building websites as part of my work.

And for everyone nowadays, a professional website is the most important marketing tool at your disposal.

But. Not everyone wants to build a site.

|That’s where I can help.

With a lifelong interest in design, and a decades-long geek-out over coding - creating websites has become a passion.

So, I decided to dedicate my business full time to the fun of making websites to help other business owners get noticed online.

The Jill Harris Design blog is part of that fun. It’s where I get to write about all aspects of managing a website.